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Editorial

The Difference Between the Price and Value of Printing Ink

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

For years, printing ink companies have complained that printers are increasingly looking at ink as a commodity, rather than considering the value that ink brings to the printing process. Unfortunately, it is not much of a secret that in the rush to gain market share, some ink companies have brought this perception upon themselves, whether it is by selling their product on the basis of price alone or by throwing in additional servicesat reduced costs. It is also a real problem that changing this...

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